TRENDING THIS WEEK Mar.17.2023 The Global DEI Census 2023 IAA is proud to support the Global DEI Census 2023. We call on everyone working in marketing and advertising to fill in the survey https://buff.ly/3JmAe4y. Only by acting together can we make meaningful change. #GlobalDEICensus2023 New Developments in Environmenta... Brands around the world are touting the environmental benefits of their products and lawmakers, regulators, and advertising self-regulation are taking notice. This webinar will cover recent developments in the laws and standards governing environm... 【年度最盛大AI博覽會】AI EXPO Ta... COVID-19疫情爆發至今，不光對全球經濟帶來極大衝擊，也對我們的食、衣、住、行、育、樂等生活面向，帶來前所未有的改變，科技加速產業轉型融入生活新常態。AI算力將加快人工智慧技術與實體經濟的融合，賦能傳統產業轉型升級，催生新產業、新業務、新模式。 如何助攻品牌行銷？拆解 2023 年行... 隨著近年來科技和消費者需求不斷變化，加上 COVID-19 疫情數度拉警報、俄烏戰爭以及通貨膨脹的影響，市場態度轉趨保守，品牌將需要更有效地與消費者連接和互動。 疫後出國旅遊大復甦，從2實務案例... 隨著旅遊市場逐漸復甦，大環境和消費數位行為的進化，當前旅遊產業也需重新面對消費趨勢的轉變，旅遊業者及相關商品的發行品牌又該如何因應強勢來襲的「報復性」出國熱潮，檢視消費需求和行銷痛點，提前佈局搶得先機？   IAA國際廣告協會台北分會 電話：+886-2-7718-1516 傳真：+886-2-2727-9598 會址：台灣台北市信義區11085松德路161號21樓 網站：http://iaataipei.org.tw