TRENDING THIS WEEK Mar.27.2020 Mar.27.2020 IAA India Partners with The Indi... Due to the 21 day lockdown declared by the Government of India to tackle with COVID-19, people will be devoid of the morning newspapers, resulting in people missing their daily dose of news from a reliable source. IAA India has partnered with The... Mar.27.2020 WebInAAr- An initiative by Swiss... Brands may not save the world, but through creative marketing, in collaboration with their agencies, they can create new solutions to problems we have never faced. Now is a time when brands can act as creativity has never been more important. ... Mar.27.2020 This is just the beginning of a ... Sebastian Bayer, CEO VMLY&R, Austria, writes the world will no longer be what it was before. People have had a lot of time to think about what is really important and what is important. He believes this will eventually lead to and people reassessi... Mar.26.2020 迎戰「疫」級風暴 品牌四大黃金TA 身為品牌行銷人，你該不會還以為你的TA就是既有的那群消費者吧?你還在僅用意情發生前的內容及模式去進行溝通嗎?母湯喔! Mar.27.2020 宅居經濟大衝擊 金錢 ‧ 時間 ‧ 行... 台灣市調機構東方線上針對新冠肺炎疫情蔓延、是否影響消費者進行調查，近日發表「宅居經濟大衝擊 金錢‧時間‧行為全解析」報告。 該報告指出，在疫情衝擊下，從消費者動態中發現三大重點，一是宅居經濟消費位移，雖然消費量體未減，但已轉換消費形式；二是民眾關心疫...   IAA國際廣告協會台北分會 電話：+886-2-7718-1516 傳真：+886-2-2727-9598 會址：台灣台北市信義區11085松德路161號21樓 網站：http://iaataipei.org.tw