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Jun.12.2020
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IAA Compass Awards 2020 Honorees view all Jun.12.2020
IAA Compass Awards 2020 Honorees
The IAA Compass Awards have been created to celebrate leadership excellence demonstrated by the members of the marketing communications industry and the IAA global family and to honor their commitment to driving excellence in communications as wel...
IAA Connectivity4Better - live webinar with Angela Cretu, view all Jun.10.2020
IAA Connectivity4Better - live w...
The next "Connectivity4Better" live webinar with Angela Cretu, Global CEO, Avon International, Part of Natura &Co Group. Angela is a Global Executive Top 500, and a Women Empowerment Advocate who will speak on the theme "Why empower women? Key to ...
IAA & Nielsen Interview - COVID 19 view all Jun.11.2020
IAA & Nielsen Interview - COVID 19
In times of global crisis such as this, the importance of independent facts to help guide us through uncertain times is critical. This is as much true for the media industry as it is for other sectors, as advertisers determine the best way to shar...
動腦俱樂部06/17例會:遠傳friDay影音出奇制勝 攻佔影音串流一片天|2020廣告流行語金句獎頒獎典禮 view all Jun.10.2020
動腦俱樂部06/17例會:遠傳friDay...
靠「在地化」與國際OTT業者互別苗頭 內容力、科技力、數據力,三力齊發,拉開品牌差異化 活動介紹 ★主講:遠傳電信數位娛樂服務處副總經理 陳萍坽 ★主題:遠傳friDay影音出奇制勝 攻佔影音串流一片天 ★時間:2020年06月17日(三)12:00-14:00 ★地點:大直...
2019年台灣數位廣告量全年達458.41億台幣 view all Jun.09.2020
2019年台灣數位廣告量全年達458.41...
致力於推動本地業界資源整合,打造健康的媒體生態的DMA台灣數位媒體應用行銷協會,今日發布年度【2019台灣數位廣告量統計報告】,根據今年的報告,重點數字與觀察如下: (1) 整體市場規模達458.41億,相較於2018年的389.66億,成長率17.6%。主要成長動力來自國際...
台北市廣告代理商業同業公會攜手銘傳大學 共育全方位廣告新星 view all Jun.10.2020
台北市廣告代理商業同業公會攜手銘...
對於大學生或是即將步入職場的新鮮人而言,最在意的莫過於未來職涯規劃,除了能透過學校的理論及實務課程進行探索外,提前瞭解業界執行模式與經驗也是極為重要的一環,因此台北市廣告代理商業同業公會 (TAAA) 特與銘傳大學廣告暨策略行銷學系(廣銷系)合作,於4月8...
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