TRENDING THIS WEEK Feb.14.2019 IAA 印度科欽世界大會參訪團 2/19... 眾所矚目的第44屆2019 IAA World Congress Kochi世界大會將於2019年2月20日至22日在印度科欽舉行，這是IAA八十週年來第一次在印度舉行的世界大會。 本次大會主題為 -「Brand Dharma 品牌大法 - What's Coming Next?」，Dharma 為梵語大法，在當今任何人、任何事皆被... IAA協辦第二十八屆時報金犢獎 本分會援往例繼續擔任第二十八屆時報金犢獎協辦單位，今年的時報金犢獎預計於6月22日舉辦頒獎典禮。 東方廣告60周年慶祝活動 2019動腦新春團拜 動腦俱樂部主辦之「第十九屆傳播人迎春報囍」於2月20日(三)18:30-21:30假格萊天漾大飯店 13F 天漾廳舉行，本分會照例聯合主辦並包下半桌，由理事長帶領本分會代表參與，歡迎各位理監事、會員代表向秘書處報名參與。 Marketers need to take cyber-sec... In an interview to Bizcommunity, Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa, shares his views on current industry practices and his opinions on the path industry would be taking in the near future IAA Debate Series: LeadersView he marketing communications industry is at a crossroads. We must move from an era of 'Tell and sell' to on-going meaningful engagement. In an era of consumer empowerment wrought by technology, business leaders are increasingly disoriented, unsure ... Ad center: creative ads for the ... AdForum lists the most creative ads for the week that best help brands engage with their consumers. This week's picks includes a hilarious ad centered on Valentine's day by Dove, an ad attempted to motivate kids to eat their veggies by veg power, ... With 48% lesser users than Snapc... Popular social network Twitter revealed for the first time its average number of daily users - 126 million in the fourth quarter. Business Insider reports that this was up from about 124 million in the third quarter and from about 116 million in t... In a bid to counter Unilever and... Amazon raised its marketing spend by 30% to $8.2bn last year, cutting a major challenge to Procter & Gamble and Unilever as the world's biggest advertiser. According to Campaign India, The tech giant said in its annual report that its marketing co...   IAA國際廣告協會台北分會 電話：+886-2-7718-1516 傳真：+886-2-2727-9598 會址：台灣台北市信義區11085松德路161號21樓 網站：http://iaataipei.org.tw