Why Brands Matter Webinar

Wed, Sept 29, 2021

Powered by IAA and brought to you by BFM 89.9 The Business Station
“In times of crisis, consumers take notice of brands that ’stand by’ them and show that they care. Inadvertently, such brands secure customer confidence and loyalty, ” International Advertising Association Malaysia (IAA Malaysia) president John D Chacko said, Besides generating economic value, brands play a critical role in fueling economic recovery through innovation, creativity and optimism. They convey the source, quality and authenticity of products and services while representing pride, passion and trust, amongst others.