Wed, Sept 29, 2021
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“In times of crisis, consumers take notice of brands that ’stand by’ them and show that they care. Inadvertently, such brands secure customer confidence and loyalty, ” International Advertising Association Malaysia (IAA Malaysia) president John D Chacko said, Besides generating economic value, brands play a critical role in fueling economic recovery through innovation, creativity and optimism. They convey the source, quality and authenticity of products and services while representing pride, passion and trust, amongst others.