Mar.27.2020
迎戰「疫」級風暴 品牌四大黃金TA
身為品牌行銷人，你該不會還以為你的TA就是既有的那群消費者吧?你還在僅用意情發生前的內容及模式去進行...
Mar.20.2020
Supporting Our Community Through COVID-19
Sharing latest updates from our global members on how to cope with the spreading outbreak of the ...
Mar.06.2020
Reduce your risk of CORONAVIRUS Infection
As of 28th February, the Coronavirus outbreak has affected over 80,000 people globally. In mainla...
Feb.27.2020
Burger King vs McDonald's once again!
Burger King’s innovative Valentine’s day campaign in India took a dig at McDonald’s prominent mas...
Feb.14.2020
Global leaders to open the 45th IAA World Congress
We're very honored to welcome these remarkable global leaders to open the 45th IAA World Congress...
Feb.07.2020
對抗武漢肺炎 中國廣告協會發起「武漢加油」活動
近日，中國武漢肺炎「2019新型冠狀病毒」（2019 n-CoV）疫情持續，確診病例不斷上升。許多地方、網路上...
Jan.17.2020
TikTok & Havas Have Joined the IAA!
IAA welcomes TikTok as its latest Global Compass Member. TikTok joins the elite group of IAA's Gl...
Jan.03.2020
CPR. CTM. 很重要，但OOH 跟你來真的！
相較於一個充滿虛擬點擊、按讚、和滑網頁的世界裡，OOH戶外廣告真實許多。在這樣的數位時代，OOH戶外廣...
Dec.27.2019
45TH IAA 27–29 MAY, 2020 WORLD CONGRESS ST. PETERSBURG
The MARCOM industry is in the midst of a revolution. In a mobile-first world, access is infinite ...
Dec.20.2019
Google x IAA Martech Partner Demo Day！
面對急速變動的市場， 企業絕對需要重視智慧營運的廣度與智慧洞察的深度， 而結合行銷、科技、管理的...