IAA Global Conference „Creativity4Better” returns in-person, in Bucharest, on November 3, 2022, with top global speakers, bold strategies, latest in sustainability, networking, award winning creative work, cutting edge technologies. We’ve been missing the human touch in our daily and business life for a few years now. The general conversation was directed to data and analytics in the past years, and less to emotions and connections. But building a human approach is paramount to any communication. Therefore, we return this year with a theme central to this topical matter: “Back to Human Touch in Communication”! 

After two years of change, restrictions, and turmoil, during which our conferences have become more global than ever before, IAA is happy to officially announce the 6th edition of the IAA Global Conference „Creativity4Better”, organized under the Patronage of the Romanian Ministry of Culture.

This edition will take place on November 3, 2022, in-person. The Conference will be preceded, on November 2, 2022, by a day filled with workshops covering different angles of communication and topics. 

This year’s 6th edition of IAA Global Conference #Creativity4Better will have 3 important pillars - Communication, Technology/Innovation and Sustainability. These are all very contemporary subjects to tackle, which is why we are bringing top global speakers with strong expertise in these fields to enrich the conversation with their international point of view.

To illustrate the importance of Human Touch, our speakers will address themes such as Storytelling and its power to create strong human connections, or The future of Advertising. We all need a good story, cause or purpose, to resonate with, within our lives and our businesses, in equal measure.

In terms of Technology and Innovation, our global speakers will discuss Metaverse and the Web 3.0, as their popularity grows to a permanent place within our day-to-day lives. Nowadays, above all, we have to be up-to-date and open-minded to thenew creative realities.

Last but not least, Sustainability is a trend we often hear about lately. At the 6th edition of the IAA Global Conference „Creativity4Better”, we want to show proof positive change through tackling the topic of Carbon Footprint, Diversity and Inclusion, and how we can contribute in a positive way to the better development of our shared society.