As AI accelerates, we are asking some bigger questions about the role of technology in augmenting our humanity. How can technology extend our capacities and connections? What role can it play in shaping desirable futures? This trend manifests in multiple ways from using AI as a partner to liberate our imaginations to bridging the “digital” vs “physical” gap through touch, haptics, and gesture to the maturation of digital avatars to augment our friendships. In 2024 and beyond, businesses will need to assess the role of the human touch—literally and figuratively, in the development of products and services.

Gary Chi

President, IAA Chinese Taipei Chapter / CEO, Dentsu Creative & Isobar Taiwan