IAA Global | Leadersview Forecast 2024 - Charles Chang

“Technology has brought about significant transformations in the field of marketing, where creativity has shifted to a blossoming of inspiration based on data insights. The only way not to be eliminated in the future is to understand technology and data.

Taking a closer look, with the arrival of the artificial intelligence era, AI has penetrated into all aspects of life and the marketing field.

For instance, the integration of advertising systems with artificial intelligence allows optimizer to have more time to contemplate insights and synergies between data and customer perspectives.

Welcome to the era of AI in marketing, where artificial intelligence has officially become an integral part of the landscape.”

Charles Chang

Managing Partner, Wavenet