「人工智慧（AI）正顛覆行銷產業，從創意內容生成（AI 文字、圖像、影片）到即時行銷優化（智慧廣告、個人化推薦），提升效率與互動性。企業將更加依賴數據驅動決策，運用 AI 分析消費者行為、優化策略，並最大化投資報酬率（ROI）。

此外，生成式 AI（AIGC）技術將從輔助工具演進為共創夥伴，與人類創意團隊緊密合作，打造更具沉浸感與個人化的行銷體驗。AI 不再只是工具，而是推動企業競爭力與行銷未來的核心驅動力！」

“AI is revolutionizing the marketing industry, from creative content generation (AI-generated text, image, video) to real-time marketing optimization (smart ad, personalized recommendation), enhancing both efficiency and engagement. Businesses will rely on data-driven decision-making, leverage AI to analyze consumer behavior, refine strategies and maximize ROI.

Furthermore, Generative AI (AIGC) technology will evolve from an assistive tool to a co-creation partner, collaborating closely with human creative teams to craft more immersive and personalized marketing experiences. AI, no longer just a tool, it’s the driving force behind business competitiveness and the future of marketing!”

Yves Huang

CEO, cacaFly