IAA會員朋友們，大家好:
呼應IAA Global 年初推出的2022 IAA industrial prediction campaign (2022 IAA LeadersView Forecast)，本會將國內外內容整合並分為三周推廣，本週分享如下 :
Digital transformation is ongoing mode. Technology is the wing of marketing. Data is nutrient of marketing and only talent can make it fly high…
Elle Huang
President, IAA Taipei Chapter
-------------------------------------------------------------------------------------------------------------------------------------------
In a post-Covid area, collaborative BI and connected cloud will continue to accelerate the rate of digital transformation in the tech-driven industry, further growing the influence of management technology. These innovations will supercharge the ability of individual SMEs and micro-entrepreneurs to quickly scale and make an impact…
Adam Wang
CEO, Adbert Tech Media Co., Ltd.
-------------------------------------------------------------------------------------------------------------------------------------------
Everything changes again in 2022: Metaverse, Cookieless, NFTs, DAOs, Web3 force us to constantly adapt to the environment where the upskilling and reskilling of professionals is going to be key…
Manuel Álvarez de la Gala
Global Head of Digital Strategy, Havas Group
-------------------------------------------------------------------------------------------------------------------------------------------
The digital advertising ecosystem is undergoing a fundamental shift in response to rising user expectations for privacy and it's clear our industry is going to need to do more with less data. This challenge also presents an opportunity to better protect users while coming up with new and creative ways to reach consumers effectively--an opportunity that can only be realized if the industry comes together to tackle it collectively…
Jeff Buchan
Head of Global Industry Relations, Google
-------------------------------------------------------------------------------------------------------------------------------------------
Health and wellness, physical and mental, are of escalating importance and will influence company cultures and workplace practices as well as impacting how brands conceive, produce and market products, services and consumer experiences to provide wellbeing touchpoints to build consumer trust, loyalty and relationships…
Heather Leembruggen
Chair, IAA Australia, VP, IAA Global