How’s the 2022 industrial prediction from IAA Taipei & IAA Global?

We will cross the ultimate limit of our vision, making the most realistic imagination and create a new universe…
Alice Chou
Chief Creative Officer, dentsu MB

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When the Metaverse meets the post-pandemic world, COVID-19 plays a key role in accelerating everything in this new world. With this catalyst, it brings us back to think about humanity...
Evan Teng
Chairman of TAAA (Taipei Association of Advertising Agencies)
CEO, Wunderman Thompson Taiwan

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Brands that win in this digital world will aim for better personalisation and emotional connectivity with customers. Diversity in creativity and communications will play an even stronger role in personalising brand connectivity...
Sheba Nandkeolyar
President, IAA Australia, IAA Global Vice President, DE&I
Founder & CEO, MultiConnexions Group
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Acceleration: Growth, change & new technology, together with Human Capital are the new name of the game…
Gerardo Mariñas
CEO, Serviceplan Group Spain
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We are heading towards privacy-first advertising. That's why brands and the marketing industry need to focus on getting the right technology in place and on time to maintain the effectiveness of personalized campaigns without losing the trust of their customers…
Agnieszka Gilewska
Business Development Director, RTB House Poland
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Increased concerns about protecting the earth is going to lead to marketers increasing their reliance on environmental marketing claims, which will, in turn, lead to new rules and increased enforcement from regulators and from our advertising self-regulatory bodies…
Jeffrey Greenbaum
Managing Partner, Frankfurt Kurnit Klein & Selz
Chairman, Global Advertising Lawyers Alliance