Jun.05.2020
Travel & Tourism Marketing: What lies ahead?
Free for IAA Members Travel and Tourism Marketing: What lies ahead? The impacts of the pandemic...
May.29.2020
Free for IAA Members! The Re：Brand Couch Conference
Digital marketing has become more important than ever for brands to reach their audience and maxi...
May.22.2020
Mary Meeker疫情洞察 品牌行銷3個趨勢
本期專題將以Mary Meeker的觀察為基礎，整理出三項在行銷領域上產生的變化及運用，並檢視台灣產業的因應...
May.15.2020
Creative Guidance for Messaging in Times of COVID
Advertisers and their agencies are facing the uncertainty of what creative approaches will work f...
May.08.2020
IAA LeadersView-4
Earlier this week, according to data compiled by Johns Hopkins University, the Covid-19 pandemic ...
Apr.24.2020
IAA LeadersView-3
“The COVID-19 crisis has exposed weaknesses in health systems, social protections and public serv...
Apr.17.2020
IAA LeadersView-2
A better way to keep going! Through new technology and strategic integration, our mindset and cou...
Apr.10.2020
IAA LeadersView-1
As the COVID-19 is reshaping our industry and lives as we speak, we felt it was important to conn...
Mar.27.2020
迎戰「疫」級風暴 品牌四大黃金TA
身為品牌行銷人，你該不會還以為你的TA就是既有的那群消費者吧?你還在僅用意情發生前的內容及模式去進行...
Mar.20.2020
Supporting Our Community Through COVID-19
Sharing latest updates from our global members on how to cope with the spreading outbreak of the ...