Feb.07.2020
對抗武漢肺炎 中國廣告協會發起「武漢加油」活動
近日,中國武漢肺炎「2019新型冠狀病毒」(2019 n-CoV)疫情持續,確診病例不斷上升。許多地方、網路上...
Jan.17.2020
TikTok & Havas Have Joined the IAA!
IAA welcomes TikTok as its latest Global Compass Member. TikTok joins the elite group of IAA's Gl...
Jan.03.2020
CPR. CTM. 很重要,但OOH 跟你來真的!
相較於一個充滿虛擬點擊、按讚、和滑網頁的世界裡,OOH戶外廣告真實許多。在這樣的數位時代,OOH戶外廣...
Dec.27.2019
45TH IAA 27–29 MAY, 2020 WORLD CONGRESS ST. PETERSBURG
The MARCOM industry is in the midst of a revolution. In a mobile-first world, access is infinite ...
Dec.20.2019
Google x IAA Martech Partner Demo Day!
面對急速變動的市場, 企業絕對需要重視智慧營運的廣度與智慧洞察的深度, 而結合行銷、科技、管理的...
Nov.22.2019
IAA Corporate Member Update: Google - Update on Political Ads Policy
We’re proud that people around the world use Google to find relevant information about elections ...
Nov.08.2019
IAA Launches Member Exclusive Content Streaming Platform: The IAA Content Hub
We are glad to announce that the IAA has successfully launched an exciting new Content Streaming ...
Oct.04.2019
2019 時報世界華文創意大會 臺北創意節 AD:NEXT【未來創意】論壇
創意,是所有發展的源頭,同時也推動著各行各業不斷前進,「2019年臺北創意節」將會有一系列的活動,除...
Sep.27.2019
#Canceled: How cancel culture is affecting brands
Outside an Equinox club on West 92nd Street in Manhattan, members heading over to work out on a w...
Sep.10.2019
New Initiative: IAA Young Professionals Training Program
IAA is pleased to announce that it has partnered with Google, Facebook, CNN, and LinkedIn, to lau...